Simply…Wow! I came across this a little while ago and it blew me away. Check out the videos I’ve posted, they show buildings in famous cities appearing to morph, fade, twist and explode, synched beat for beat to a music track. The effect is phenomenal, I love how the building pulsates at 4:19 (watch fullscreen in HD if poss):
The effect is created by using high powered projecters and specialist VJ software projecting pre-rendered 3D images onto the sides of buidlings. As I understand it a 3D map is created of the building and then a visual effects piece built using the building mapping information as a base. This is then accurately re-mapped and projected giving an unsettling photorealistic effect. Read on for more videos…
Here’s a couple more videos to showcase what’s possible with this technique. This one from a Vodafone campaign:
This one on a more ambient vibe: