Tag Archives: AFX

More Video Projection Mapping

Came across this video today of the opening of a new flagship H&M store in Amsterdam…

Gotta love this stuff, when it works properly it looks amazing

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Video Projection Mapping

Simply…Wow! I came across this a little while ago and it blew me away. Check out the videos I’ve posted, they show buildings in famous cities appearing to morph, fade, twist and explode, synched beat for beat to a music track. The effect is phenomenal, I love how the building pulsates at 4:19 (watch fullscreen in HD if poss):

The effect is created by using high powered projecters and specialist VJ software projecting pre-rendered 3D images onto the sides of buidlings. As I understand it a 3D map is created of the building and then a visual effects piece built using the building mapping information as a base. This is then accurately re-mapped and projected giving an unsettling photorealistic effect. Read on for more videos…

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